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Dasani, Aquafina and Nestle Water Brands Strengthen US Bottled Water Market Leadership in 2007

Source: FLEXNEWS
16/05/2008

16 May 2008 - The world's top consumer of bottled water, the United States consumed 8.823 million gallons in 2007. Compared to 2006, US consumption grew 6.9%.

US consultancy firm Beverage Marketing Corporation (BMC) even sees further growth again this year – a 6.7% increase to 9.418 million gallons.

According to the BMC, the wholesale dollar sales for bottled water in the US exceeded USD 11.55 billion in 2007 - a 6.4% rise compared to USD 10.85 billion recorded in 2006.

Recent BMC brand data obtained by FLEXNEWS shows that Nestle Waters North America (NWNA) catered for approximately one-third of total bottled water sales in the US last year and thanks to its best-selling brands such as Arrowhead, Deer Park, Ozarka, Poland Spring, and Zephyrhills, among others.

The best-selling brand in 2007 was Coca-Cola Company’s Dasani with wholesale dollars sales of USD 1.6 billion – in other words 13.9% of US bottled water sales last year.

In second position comes PepsiCo’s Aquafina with wholesale dollars sales of USD 1.47 billion, or 12.7% of US sales. Aquafina was ranked first in 2005 and 2006 and was only overtaken in 2007 by Dasani.

Nestle Waters’ top 3 brands: Poland Spring, Arrowhead, Nestle Purelife come in 3rd, 4th, 5th  position. Their 2007 sales amounted to USD 878 million (7.6%), USD 585 million (5%) and USD 545 million (4.7%) respectively.



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