19 October 2007 - NATRA, a leading food company specialized in production and commercialization of cocoa derivates and chocolate products, extends his range of products with classic Belgian truffles and fantasy truffles that complement its current offer of chocolates and seashells of Belgium origin.
The truffles, produced with the best tradition of the Belgian chocolate, will be launched to the market this October in order to reach the campaign of Christmas 2007. The product, which appears in four different varieties (cocoa, Capuchin, champagne and toffee), will be commercialized under the mark " Les Délices d'Ellezelles ' and also as a private label brand (PLB) on the European markets and the United States.
Natra has an out-standing presence on the Belgian market, in which it has two productive plants of diverse products of chocolate: Jacalí and All Crump, this last one acquired by Natra this week. This acquisition has enabled Natra to burst into the market of chocolate and hazelnuts bread spreads. In Europe, Natra is present in 20 of 30 biggest distributors with PLB and own brands, across one wide briefcase of products directed to the consumer: tablets, snacks, spreads, chocolates and other products.
The Spanish company obtained consolidated turnover of €M293 last year and has set a turnover target of more than €M400 by the close of this year. Natra is developing a strategic plan based on the organic growth of the company as well as the investment in innovation of product in order to consolidate itself as one of the key operators on the European market of PLB.