Brussels, Oct. 24 - Delhaize Group's market share in Belgium has fallen following increased pressure from competitors, the company said Wednesday.
The pressure is mainly from hard discounters, such as Colruyt NV, which promise lowest-possible prices, Delhaize Belgium spokeswoman Katrien Verbeke said. Delhaize, meanwhile, focuses on quality and variety, she added.
In 2006, Delhaize's market share was 26.1%, although Verbeke wouldn't provide an updated figure.
The spokeswoman said Colruyt's Belgian market share had risen slightly, while that of French supermarket chain Carrefour SA had also declined.