Las Vegas, November 13, 2007 - Coffee Pacifica, Inc. announced today that its China Joint Venture partners have secured a location for the first specialty gourmet café in Shanghai, China. The café will be known as "Uncommon Grounds Coffee." Coffee Pacifica will derive revenue from the sale of roasted coffees and 20% of the net revenue from its interest in the Joint Venture. All coffees sold by the Joint Venture in their café in China will feature specially created artisan roasted coffee blends by Uncommon Grounds Inc., our roaster in Berkeley, California, and air-freighted daily to maintain the freshness. Further information about additional locations, opening dates and other cafe openings will be provided at a later date.
Mr. Paul Khakshouri, Chief Operating Officer, stated: "A landmark event for Coffee Pacifica for executing on its ‘Growers Direct’ distribution strategy. Our Joint Venture partners have the first café location in Shanghai and we are in the process of securing an additional five (5) café locations for the first quarter in 2008. Uncommon Grounds Inc. will be the sole and exclusive supplier of our roasted specialty coffees grown by our farmer shareholders completing the ‘Tree to Cup’ concept in a unique manner. Coffee Pacifica will capture 100% revenue from the supply of roasted coffees and in addition will derive 20% of the net revenues of the Joint Venture. As the retail presence continues to grow, I am confident Coffee Pacifica will experience increase in revenues and margins through economies of scale."