Manila, Jan. 9 - San Miguel Corp., the Philippines' largest food and beverage conglomerate by sales, said Wednesday its domestic beer sales rose around 8% in 2007 due to a strong economy and aggressive marketing efforts.
San Miguel said preliminary numbers also showed robust domestic consumption drove overall sales volume about 8% higher.
It didn't give detailed figures.
San Miguel had reported that domestic beer operations saw sales in 2006 decline 1% to PHP39.9 billion ($985 million), while operating income rose 15% on year to PHP9.52 billion due to cost controls and improved margins.
Domestic beer sales accounted for one-sixth of San Miguel's consolidated revenue in 2006.