Toronto, Jan. 15 - Coffee and doughnut retailer Tim Hortons Inc plans to keep pushing further into the United States and into urban areas of Canada, the company's chief executive said on Tuesday.
Paul House said in a presentation at a consumer conference in New York that the Canadian-based restaurant chain still plans to have up to 500 stores in the United States this year to increase brand loyalty and recognition.
House said Tim Hortons will also focus its expansion efforts in Western Canada and Quebec, areas of its main market where it is currently underrepresented. Further movement into urban areas of Toronto, Vancouver and Montreal is also planned.
"We are emerging regionally as a player in the U.S.," House said.