24 January 2008 - Swedish snacks and beverage wholesaler Privab Grossisterna AB will launch a new retail store chain, called My Way, in March 2008.
Privab expects to open about 80 outlets nationwide by the end of the year, the company said in a statement.
My Way will offer a broad product range, including the brands Cloetta, Carlsberg, Marabou and Leaf.