Montreal, February 7, 2008 - Canadian Blue Gold Inc. today announced that the Merger Agreement with Boreal Water Collection Inc. has been approved by the regulatory authorities.
The merger is effective immediately.
About Boreal Water Collection Inc.
Boreal Water Collection's goal is to become the leading producer of high-end private label bottled water in North America. BOREAL plans to achieve this goal by developing its affiliation with Les Sources Saint-Elie Inc., a Canadian company that has been the leading producer of high-end private label bottled water in Eastern Canada over the last decade. BOREAL is committed to providing its customers with the highest quality private label bottled water products at affordable prices; supported by a wide range of products and an outstanding level of customer service. Its product line, which features various labels and shapes and sizes of water bottles, is the most impressive in the market. In today's health-conscious society, private label bottled water is an effective and highly desirable vehicle to promote businesses. Because Boreal provides a turn-key project, it is able to offer its service to almost every type of corporate customer.
Production Facilities -- Boreal Water Collection plans to develop a national network of bottled water production facilities through an aggressive acquisition program and via selective joint ventures.
Distribution network -- Boreal Water Collection, with its acquired know-how and its exclusive product offering, will expand by selling distribution licenses to selected well-established distributors, in addition to developing its own national corporate accounts.
About Saint Elie
Les Sources Saint-Elie Inc. is a leading producer of high-end private label bottled water in Eastern Canada. Saint-Élie offers a variety of bottle sizes: 18.9L, 11L, 4L, 1.5L, 1L, 500ml, and 410ml. From a concept right through to the application, Saint Elie can assist your company in attaching its name to its naturally pure and healthy product. Saint-Élie water is naturally filtered for over 60 years through a very hard natural crystalline rock shield, hence giving it a superior level of purity and taste.
Les Sources Saint-Élie Inc. was honoured with the prestigious "Superior Taste Award 2007" for its quality and superior taste of its certified natural spring water. This international recognition is given by the International Taste and Quality Institute, a Belgium organisation of Europe's leading chefs and sommeliers dedicated to judging and honouring superior tasting food and beverages. Products are evaluated by panels of renowned European Chefs and Sommeliers, member of the 11 most prestigious European culinary organizations such as the Maitres Cuisiniers de France, Academia Espanola de Gastronomia, Federazione Italiana Cuochi, Verband der Koche Deutschlands, Maitre Cuisiniers de Belgique, Association de la Sommellerie Internationale. The blind test centered around five criteria: visual aspect, aroma, taste, texture and overall assessment.