3 March 2008 – Dairy products and juice manufacturer Al Rabie Saudi Foods Co. Ltd. has launched an expansion plan aimed at strengthening and developing its local and export markets, local media report.
Measures unveiled by Al Rabie, the Middle East’s largest juice manufacturer, included investments in the company’s distribution network, more aggressive marketing of its products and a continuing emphasis on new product development.
Al Rabie aims to maintain leadership in the Saudi market in the juices, nectars and still drinks sector and to achieve a "prominent presence across the Arab World", Al Rabie’s General Manager was quoted as saying.