:. Food Industry News


Carrefour: Belgium- New Expansion of GB Supermarkets

Source: Carrefour SA
13/08/2003

13 August 2003 - Following an agreement concluded on 13 August between the head managements of GB supermarkets and the Laurus group, 20 supermarkets belonging to the Laurus group will soon join the Super GB Partner or Contact GB family.

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Further proof of this growth boom: forty-two new GB stores are scheduled to open in 2003.

During the month of September, the twenty stores will undergo various transformations in order to meet GB standards. 50,000 euros will thus be invested into each point of sales for trade name and signage changes, data system adaptations and modifications to ordering procedures and check-out stands.

Many other elements will also help boost sales at the new franchises, such as a dynamic product offer, GB and Number One brands, GB's pricing policy and the customer loyalty card points system.



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