17 March 2008 - British crisp and snack manufacturer Tayto Golden Wonder has acquired Birmingham-based Red Mill Snack Foods Ltd.
According to a company statement, the acquisition takes the company from GBP 15 million turnover to more than GBP 150 million in 6 years of managed growth.
Red Mill Snacks Ltd is a leading supplier of retailer and branded snacks, maybe best known for its pork scratchings brand “Mr Porky” and “Transform-a-Snack” brand. The company employs more than 300 people in two plants at Wednesbury in Birmingham and Westhoughton near Bolton, producing over half a billion bags of snacks a year.
Tayto's managing director, Stephen Hutchinson, commented: “We have a very clear vision for the development of our business and this move is part of our continuing expansion in the United Kingdom and abroad, consolidating our reputation as a brand builder and quality manufacturer.
“We have been interested in this very successful business for a number of years and I am particularly pleased now to have it within our group.
"Tayto has demonstrated its ability to successfully broker major deals and we are confident that this ambitious and strategic acquisition will further strengthen our position as a leading manufacturer and allow us to continue to significantly grow our share of the UK crisp and snack market."
"I believe this is a tremendous example of a family owned business which has, within one generation, moved from a local enterprise to become a significant and influential player in our industry sector and we are proud of that success.”