4 April, 2008 – UK outfit Cadbury Schweppes said it has realised EUR 38 million in intangible assets after taking over Romanian confectioners Kandia-Excelent.
The move, saw Cadbury move into second position in the Romanian chocolate market behind Kraft, with a 24% share of the sector and 32% of the candy market.
The local company, which had 17 brands, is said to have built the multi-million euro portfolio through a range of acquisitions, prior to its purchase by the British giant.