Clarinda, Iowa, April 8, 2008 - Naturally Iowa, Inc. announced today that the Company has signed a sales broker agreement with Meiwah International, LLC, an international business consulting and sales broker firm based in Washington, DC. Meiwah International will focus on marketing Naturally Iowa's organic and all-natural dairy products in Vietnam, and will also market the Company's products in China and Singapore. According to VietNamNet, a leading e-newspaper in Vietnam, owned by the VASC Software and Media Company, the ice cream market in Vietnam has been growing at a rate of 15% to 20% annually.
"We believe that the unsurpassed quality of Naturally Iowa's ice cream, frozen yogurt and drinkable yogurt products, combined with the prestige of an American brand, will allow us to help Naturally Iowa expand into the growing Vietnamese marketplace for dairy products," said Tony Hoang, CEO of Meiwah International, LLC. "According to Bloomberg News, Vietnam's economy was the second fastest growing economy in Asia last year, growing at a rate of 8.5%. We believe that the expansion of the Vietnamese economy is feeding the growth of the dairy market and as this trend continues, consumers will be hungry for more options. We look forward to being a key component of Naturally Iowa's Asian marketing strategy, with a focus on the Vietnamese marketplace in particular."
"Meiwah International is an outstanding partner for marketing Naturally Iowa's products to Vietnam and the Asian marketplace," said William Horner, President and CEO of Naturally Iowa, Inc. "The economic growth in China has been the main story in the emerging markets over the last decade. However, we believe that Vietnam is now becoming the next emerging market to watch as evidenced by the trend in their economic growth over the last several years. We look forward to working with Meiwah International to bring Naturally Iowa's unique dairy product offerings and environmentally-friendly packaging to Vietnam."
About Naturally Iowa, Inc.
Naturally Iowa, Inc., operating through its wholly-owned subsidiary, Naturally Iowa, LLC, processes and produces organic and all-natural dairy products. The Company's main product lines are organic and all-natural fluid milk, ice cream and drinkable yogurt. Naturally Iowa, LLC was founded in 2003 by William Horner and Steve Williams, who partnered to provide an opportunity for family operated dairy farms to make a comeback by adding value to their product. Wishing to place their dairy products in containers that would not harm the environment, Naturally Iowa found a revolutionary type of plastic, Ingeo™, which is made from plants not oil. Naturally Iowa, LLC developed a working partnership with Natureworks, LLC, and became the world's first and only dairy to use Natureworks® environmentally-friendly Ingeo™ bottling. Organic milk in Ingeo™ bottles landed on grocery store shelves in October 2005. Naturally Iowa, Inc. operates its state-of-the-art 28,000-sq.-foot dairy processing facility in Clarinda, Iowa.