Sugar Land, Texas, April 8 - Imperial Sugar Company today announced it has entered into a brokerage agreement with Maximus Coffee Group, a premier North American coffee processing, packaging and marketing company. Headquartered in Houston, Maximus is keenly focused on partnering with third party companies to develop private label coffee programs.
"This agreement demonstrates Imperial Sugar's commitment to value creation by diversifying revenue streams via strategic industry partnerships," said John Sheptor, president and CEO of Imperial Sugar. “By leveraging Imperial’s extensive network of contacts within the food and beverage industries, Maximus will have enhanced opportunities to create business relationships that will benefit both of our companies.”
The sales agency agreement will enable Maximus to gain a stronger foothold in the North American retail grocery market. As a result, Imperial Sugar will receive a portion of the net revenue Maximus makes through its newly acquired contract.
“Maximus does a great deal of business with several U.S. retail chains, but we are always looking for creative ways to increase our market share,” said Carlos de Aldecoa, president of Maximus Coffee Group. “Our agreement with a well-branded supplier like Imperial Sugar is unique and will allow us to increase the breadth and depth of our strategic sales effort."
About Imperial Sugar
Imperial Sugar Company is one of the largest processors and marketers of refined sugar in the United States to food manufacturers, retail grocers and foodservice distributors. The Company markets products nationally under the Imperial(R), Dixie Crystals(R) and Holly(R) brands.