Zurich Apr. 26 - Nestle S.A. plans to launch its premium Moevenpick ice cream brand internationally, Nestle Switzerland head Roland Decorvet told daily Tages-Anzeiger.
"We plan to make the brand an equivalent of (Nestle premium coffee brand) Nespresso. We will market 'Moevenpick of Switzerland' first in Europe and then internationally," Decorvet said, the newspaper reported Saturday.