Parsippany, NJ, US, 16 May 2008 - Fabuless(TM), the successful weight management ingredient from DSM, has been selected as the key ingredient in SlimShots(TM), an exciting, new sugar-free supplement shot, proven to increase the feeling of satiety. This latest introduction is the first commercial launch for Fabuless(TM) in the U.S. and signals its strong position in the global weight management market.
Available in .32 oz mini-shots, SlimShots™, marketed by IdeaVillage, contains just 20 calories and is an ideal complement to a balanced diet and sustainable weight management program. Clinical studies have demonstrated that calorie intake is reduced by up to 30%. SlimShots™ offers a pleasant tasting vanilla flavor and starts to work within a few hours; triggering the body’s natural appetite control mechanism and inducing the feeling of satiety. It can be consumed on its own or mixed with other products, such as coffee, yogurt, shakes and cereal.
Ron Boger, Executive Vice President of Idea Village, commented: “In light of increased concerns amongst consumers, the US weight management market has gained significant momentum. As a result, we wanted to ensure our product had real shelf stand-out. With recent independent consumer research revealing appetite reduction is an appealing weight management product claim, Fabuless™ is the perfect and natural ingredient for SlimShots™. Its proven appetite reduction capabilities enables improved weight maintenance and reduced food intake; key challenges for many consumers.”
Frank DeJianne, Senior Marketing Manager for Fabuless™ in North America, said, “We look forward to developing a long lasting and strong relationship with the SlimShots™ brand. While Fabuless™ has already experienced fantastic commercial success in Europe, it is new and unproven for the U.S. diet segment. This will change with the launch of SlimShots™. DSM will continue to invest in new Fabuless™ flavors and applications to help SlimShots™ solidify their brand positioning with the consumer, while exploring additional opportunities in the functional foods marketplace.”
Fabuless™ is an innovative combination of oat and palm oils (both naturally occurring dietary lipids) that is formulated in a unique and stable emulsion. Its microstructure prevents the digestion of palm oil droplets until relatively deep in the small intestine. Because undigested fat arriving in the ileum (the latter part of the small intestine) triggers an 'appetite satisfied' signal to the brain, consumers feel no need to take in more calories, can eat less and still feel satisfied.
DSM Nutritional Products
DSM Nutritional Products is the world's leading supplier of vitamins, carotenoids and other fine chemicals to the feed, food, pharmaceutical and personal care industries. The business has sales of over EUR 2 billion and a long tradition as a pioneer in the discovery of new products, new formulations and attractive applications for all industry segments.
DSM - the Life Sciences and Materials Sciences Company
Royal DSM N.V. creates innovative products and services in Life Sciences and Materials Sciences that contribute to the quality of life. DSM’s products and services are used globally in a wide range of markets and applications, supporting a healthier, more sustainable and more enjoyable way of life. End markets include human and animal nutrition and health, personal care, pharmaceuticals, automotive, coatings and paint, electrics and electronics, life protection and housing. DSM has annual sales of almost EUR 8.8 billion and employs some 23,000 people worldwide. The company is headquartered in the Netherlands, with locations on five continents. DSM is listed on Euronext Amsterdam.