3 June 2008 - Nestle's new low calorie edition KitKat chocolate bar "Senses" has required a 10 million euro investment, Bulgarian media report today.
Work on the new recipe reportedly began in 2005 and part of the investment was spent on buying new equipment and upgrading the Bulgarian factory, where Senses will be produced.
In March, FLEXNEWS reported that Nestle had chosen its Bulgarian facility rather than York, the home of Rowntree's Kitkat chocolate, to make Senses.
"The York factory is a massive plant making normal KitKats, with capacity to do that … with a new product, management looks at capacity and specialisation in a type of product", said a Nestle spokesperson at the time.
KitKat Senses has been available in the UK since April and by the end of the year should reach the French and German markets.
The media added that Nestle Bulgaria plans to produce 9,000 tons of KitKat Senses bars per year.