20 December 2005 - Unilever today announced that it intends to sell Mora to snack producer Ad van Geloven for an undisclosed sum.
Talks between the two parties have reached an advanced stage and consultation with the works council and trade unions about the transfer will start soon. This will enable the works council to give its advice and agreements to be reached with the trade unions about an equivalent package of employment conditions. The agreement is subject to approval by the competition authorities.
The majority shareholder of Ad van Geloven is investment company, Egeria. Ad van Geloven also owns the Van Lieshout snack brand, which was acquired from Unilever in 2002.
The proposed transaction relates to the Mora brand, the factories in Maastricht and Mol (Belgium), and the marketing and sales activities of Mora within Unilever. A total of 600 people work at Mora.