Atlanta, June 27, 2008 - Premium coffee gets "fully charged" with the launch of Full Throttle Coffee, a creamy coffee and energy blend set to be unleashed in the U.S. Pacific Northwest and Southeast regions this month before rolling out nationally in August.
Made with 100 percent premium Colombian Arabica coffee and Full Throttle's energy and vitamin blend, Full Throttle Coffee is sure to rev up taste buds in mocha, vanilla and caramel flavors. It will be available in 15-ounce aluminum cans.
"Guys are increasingly looking for great-tasting beverage options that will give them the extra 'kick' they need to conquer their day," said Rafael Acevedo, Senior Brand Manager, Energy Drinks, Coca-Cola North America. "Full Throttle Coffee combines the smooth, rich taste of coffee with the intensity that you can only get from a Full Throttle Energy Drink."