1 July 2008 - Greek ice cream and yoghurt manufacturer Kri Kri is embarking on a new 3 year investment plan estimated at 7.5 million euro. The company, with the help of state, hopes to use the funds to boost its ice cream sales network and acquire new manufacturing equipment.
Kri Kri expects to secure state funds for approximately half the amount of its project.
A company spokesman told FLEXNEWS that Kri Kri is targeting 39.5 million euro in sales and 4 million euro in consolidated earnings before taxes for 2008.
He added that the company expects to achieve its sales target as the sales reported so far this year are in accordance with its initial plan. So far, for Q1 2008, the company’s sales were up 18.6% on the year.
Kri Kri is enjoying sales growth this year mainly due to the launch of a new series of premium ice-creams and new yoghurts products for children, as well as an additional 1,000 sales points for Kri Kri products across Greece this year. Finally, the dairy firm is expanding exports and has been successful in Bulgaria, but has yet to enter other Balkan nations in which the company is not present.
However, Kri Kri is concerned about some rising risks that may affect its financial results.
“The main risks that we face are weather conditions (especially during the summer months), the rising prices of raw materials and oil, and the political risk that our subsidiary in FYROM faces, due to the unresolved issue of the state name of FYROM”, said the spokesman.