Utrecht, July 2, 2008 - The Executive Board of Royal Wessanen nv announces that an agreement has been reached with So Good International Limited based in Peterborough, United Kingdom and the Australasian Conference Association Limited based in Australia to acquire the So Good brand and business in Europe.
In the United Kingdom, So Good is the second largest brand in the dairy-alternatives market, offering a range of ambient and chilled soy based beverages. The company is expected to achieve sales of approximately GBP 8 million in 2008. So Good will be integrated and managed by our U.K. subsidiary Kallo Foods Limited.
This add-on acquisition will further strengthen Wessanen's dairy-alternatives portfolio, which is one of the strategic food categories for our health brands in Europe.