7 July, 2008 – Coca-Cola India has declared that it will spend US$250 million on its operations over the next three years, local sources report.
Atul Singh, President and CEO of the company, said the investment spread across its drinks portfolio on brands such as Sprite, Limca, bottled water fruit juices, tea and coffee.
He said this move was in line with the firm’s strategy to concentrate on the so-called BRIC countries – Brazil, Russia, India and China – emerging markets with huge growth potential.
The Coca-Cola chief said the company would seek to add to its 400 brands when the time was right and would also be pumping cash into marketing and purchasing of new equipment.
Coca-cola holds a 60% share of India’s sparkling drinks segment. The company is reported to have invested US$1 billion in its Indian division over the last decade.