Diemen, The Netherlands, 16 January 2006 – CSM subsidiary, BakeMark UK today announced a reorganization of its structure and operations. The reorganization will be implemented and completed in the next few months.
Aim of the restructuring is more direct steering of the activities, thus eliminating a large number of middle-management positions. The sales organization will also be restructured to focus more strongly on successful product categories. Activities that do not add value will be terminated. Processes will be optimized and simplified and roles and responsibilities made more transparent.
In total, 74 positions across all disciplines in the organization will disappear. In the case of forced dismissals the employees involved will be assisted in finding a new suitable job.
These measures are in line with previous announcements regarding reinforcement of CSM’s market positions and organizations and are part of CSM’s worldwide 3S program (a Strong company, a Sharp team, and a Solid performance).
The reorganization involves costs of GBP 2 million.
CSM Bakery Supplies Europe concentrates on the development, production and sale of a wide range of bakery ingredients and products for professional bakers and the bake-off market. The European market for bakery ingredients and business-to-business bakery products has an estimated value of EUR 8.5 billion. With a market share of 12% CSM Bakery Supplies Europe is regarded as the market leader in Europe with number-1 positions in Germany, Italy, the UK, and France.
BakeMark UK is the leading supplier of bakery ingredients and frozen bakery specialties in the UK. Well-known brands include Arkady, Craigmillar, Readi-Bake, Caravan Brill and Bon Vivant. BakeMark UK offers distinguishing innovative products to artisan bakers, industrial bakeries, and the in-store and food-service bakery segments.