29 July, 2008 - Groupe Danone has unveiled plans to sell a discounted range of yoghurts in France costing one euro for a pack of six following a fall in sales.
The French dairy giant said it would launch the new line in September in a bid to reverse a decline in product sales.
Sources quote Emmanuel Faber, the company’s chief operating officer, as saying it was a way of covering the widest possible spectrum of customers.
Market data analysts ACNeilsen said Danone’s dairy volumes sales had slumped in recent months as a 12% fall in February was followed by a 14% decline in March and then a further drop of 17% in May.
Experts have said sales of premium branded foods, such as Danone, have been hit as consumers turned to own-brand labels in a bid to economise.