:. Food Industry News

Categories: Mergers and Acquisitions

H. J. Heinz Company Finalizes the Acquisition of Benedicta

Source: H.J. Heinz Company
11/08/2008

Paris, Aug 08, 2008 - H. J. Heinz Company today announced that it has completed the acquisition of Benedicta, a French manufacturer of table top sauces, mayonnaises and salad dressings. On July 2, 2008, Heinz announced that it signed a letter of intent to acquire Benedicta. Terms of the transaction were not disclosed.

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"The acquisition of Benedicta fits perfectly into Heinz's global strategy to focus its portfolio on three attractive core categories, Ketchup & Sauces, Infant/Nutrition and Meals & Snacks (including baked beans, soups and pasta meals). Benedicta will strengthen Heinz's sauces business in France and we have exciting plans for the business," said Roel van Neerbos, President, Heinz Continental Europe.

About Heinz

H. J. Heinz Company, offering "Good Food Every Day" is one of the world's leading marketers and producers of healthy and convenient foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or "on-the-go." Heinz is a global family of leading branded products, including Heinz(R) Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz's total sales), Ore-Ida(R) potato products, Weight Watchers(R) Smart Ones(R) frozen entrees, Boston Market(R) meals, T.G.I. Friday's(R) frozen snacks, and Plasmon(R) infant nutrition. Heinz is famous for its iconic brands on five continents, showcased by Heinz(R) Ketchup, The World's Favorite Ketchup(R).



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