Aug 7 - CAPEXIT, the leading Austrian private equity company in CEE, has realised its first big deal in South Eastern Europe by acquiring 100% of BREAD & CO. The bakery outlets had previously been taken over by the Serbian agricultural company Fidelinka. Already in May of this year, CAPEXIT has acquired a majority stake of Besson Group, a leading ski- and sportswear producer.
BREAD & CO started out in Serbia and is to be gradually expanded to Croatia, Bulgaria and Romania. In Serbia, up to 20 new locations are planned by the end of 2008, and the regional network is supposed to expand to 200 stores within the next few years. BREAD & CO’s goal is to become the market leader in the region.
Christian Wimmer, CEO and partner of CAPEXIT, says: “The food and beverage sector has a high growth potential in the region and is among the core markets CAPEXIT is targeting. With BREAD & CO, we are introducing a high-quality supplier demanded heavily in these countries. BREAD & CO cooperates closely with the Austrian company “Der Mann”, whose successful model will be the benchmark for the new chain.”
BREAD & CO offers only the highest quality bread and bakery products, a broad range of snacks and a selection of beverages. Production is the responsibility of selected regional partners with whom the management has worked successfully for several years.
The BREAD & CO management team has a long experience in the industry, including high-level positions in global companies operating in Central Europe.