:. Food Industry News


Krispy Kreme Awards Franchise Development Rights in Malaysia

Source: Krispy Kreme Doughnuts, Inc.
11/08/2008

Winston-Salem, N.C., Aug. 8 - Krispy Kreme Doughnuts, Inc. announced today that it has entered into a franchise agreement with Berjaya Krispy Kreme Doughnuts Sdn Bhd in Malaysia for the development of approximately 20 Krispy Kreme retail shops over the next five years. Berjaya Krispy Kreme Doughnuts Sdn Bhd is a 70% owned subsidiary of Berjaya Corporation Berha (BCorporation).

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    "Having a well respected QSR franchisee like BCorporation introduce Krispy Kreme in Malaysia is an exciting opportunity," said Jeff Welch, Senior Vice President and General Manager of Global Franchise Operations and Development for Krispy Kreme. "BCorporation has significant franchise experience in Malaysia, and we look forward to working with them to share the one-of-a-kind Krispy Kreme experience with consumers there."

    "The addition of Krispy Kreme will strategically complement and widen BCorporation's existing food and beverage operations. We are delighted to enter into a franchise relationship with Krispy Kreme and be part of their international expansion in Asia. Krispy Kreme is very popular in Japan, South Korea and Philippines and we expect Krispy Kreme to do well in Malaysia as well," said Tan Sri Dato' Seri Vincent Tan, Chairman and Chief Executive Officer of BCorporation.

    The Krispy Kreme hot Original Glazed(R) doughnut can now be found in 14 countries, including the United States, Australia, Canada, Hong Kong, Indonesia, Japan, Kuwait, Mexico, the Philippines, the Republic of South Korea, Qatar, the Kingdom of Saudi Arabia, the United Arab Emirates, and the United Kingdom.

    About Krispy Kreme

    Krispy Kreme is a leading branded specialty retailer of premium quality sweet treats, including its signature hot Original Glazed(R) doughnut. Headquartered in Winston-Salem, NC, the company has offered the highest quality doughnuts and great tasting coffee since it was founded in 1937. Krispy Kreme is proud that for decades its Fundraising program has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in approximately 490 locations around the world. 

    About Berjaya Corporation Berhad

    Berjaya Corporation Berhad is a major Malaysian conglomerate listed on the Malaysian Stock Exchange, Bursa Malaysia Securities Berhad, with interests in property investment and development; vacation timeshare, hotels, resorts and recreation development; consumer marketing and direct selling; financial services and gaming. Berjaya currently holds the Starbucks, Wendy's, Kenny Rogers Roasters and Papa John's Pizza franchises in Malaysia.



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