Los Angeles, September 02, 2008 - Reed's, Inc. announced today that it has formed an enhanced partnership with Quality Food Centers (QFC), a division of Kroger, the largest full service supermarket in the U.S. QFC carries a wide variety of natural and organic products, including select Reed's Ginger Brews & Virgil's All Natural Sodas.
Christopher Reed, Founder and CEO of Reed’s, Inc., stated, “This partnering with QFC reflects Reed’s commitment and success in expanding into the mainstream marketplace. As a leading retailer of natural and organic products across Western Washington and Portland, Oregon, QFC represents a significant opportunity to increase brand awareness in the Pacific Northwest.”
Neal Cohane, Senior VP of Sales and Marketing, stated, “I am extremely excited about the continued momentum and penetration of the Reed’s and Virgil’s brands into mainstream national and regional retailers across the US and Canada. We believe we have a strong, focused sales force team in place, disciplined to deliver increased volume, profits and shareholder equity one retailer at a time. We are committed to increasing Reed’s and Virgil’s brand awareness and presence across the U.S. as we move into mainstream channels of business.”