Dordrecht/Lieshout, The Netherlands, 22 Sept - Refresco Holding B.V. and Bavaria N.V. have signed an agreement to an intended sale of Bavaria's soft drinks production site in Hoensbroek, known as Schiffers Food, to Refresco.
Refresco is European market leader in production of private label fruit juices and soft drinks. The planned takeover means that Schiffers Food can join forces with a company like itself, with a focus on the soft drink market.
Jan-Renier Swinkels, CEO of Bavaria, “We believe that the proposed sale is of strategic importance for the future of Schiffers Food. It will become part of an important soft drink and fruit juice producer. Both the interests of the company and the employees will be best served through the acquisition. Bavaria will continue to focus on its most important business: the production and sales of beer and malt.”
Refresco, specialist in manufacturing fruit juices and soft drinks for retail private label and A-label, sees prospects in the new site. “It gives us the opportunity to broaden our portfolio and to better serve the market. Our goal is to form a European platform of fruit juices and soft drinks manufacturers. This will improve our service to regional customers and our businesses can profit from an extended Refresco network,” says Hans Roelofs, CEO Refresco. “The site in Hoensbroek will be able to share specific knowledge and benefit from exchanging best practices between the companies.”
The works councils of both organizations are informed. Both parties expect the proposed acquisition to be settled in the coming months.