Chicago, September 25, 2008 - Barry Callebaut CEO, Patrick De Maeseneire, and the company's team of Technical Advisors opened the doors to the first United States Chocolate Academy yesterday with an official ribbon cutting and celebration of the company's brands and products. “It is a great pleasure for me to be here with you today in Chicago to open the 12th Barry Callebaut Chocolate Academy,” stated De Maeseneire in his welcome speech. “In addition to our 40 factories across the globe, this Academy makes Barry Callebaut the only chocolate company with a presence on all continents.”
Rita Athas, executive director of World Business Chicago, read an official proclamation from Richard M. Daley, Mayor of the City of Chicago, who was unable to attend the event. “Chicago is internationally renowned for its culinary excellence and we are proud that Barry Callebaut has chosen our city for its first U.S. Chocolate Academy. We look forward to showcasing our extraordinarily talented professionals, business climate and quality of life to the Academy’s students and staff.”
Courses begin in October at the Academy, each with the goal of inspiring artisans, pastry chefs, confectioners, bakers and caterers from around the globe to share their passion for fine chocolate, improve their skills and techniques and learn about the latest chocolate-making trends. “We are pleased to welcome Barry Callebaut, and its first U.S. Chocolate Academy to our distinguished list of international companies that call Chicago home,” said Athas. “We look forward to welcoming culinary professionals from around the world with Chicago’s dynamic spirit, and to engaging Barry Callebaut in our international business community.”
The Barry Callebaut Chocolate Academy offers a diverse range of seminars, demonstrations, theoretical courses and practical workshops, focusing on creativity, innovation and proficiency. New and innovative courses are offered, as well as foundational programs for those new to chocolate. The experienced North American Barry Callebaut Technical Advisor Team leads the Academy teaching staff, which regularly includes members of the Barry Callebaut Chocolate Ambassadors Club. This club is comprised of approximately 70 Ambassadors from around the world who represent the company brands of Callebaut, Cacao Barry and Carma at trade fairs, demonstrations, shows, exhibitions and other events throughout the year. The Ambassadors assist with customer training and also help the company test and develop new products and recipes.