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McCormick & Company to Double Dessert Aid Production Capacity in France

Source: FLEXNEWS
01/10/2008

1 October 2008 - McCormick & Company has inaugurated new production lines at its factory in Carpentras, France, which will manufacture dessert aids under the Vahiné brand for the European market.

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According to sources, expansion work (valued at 5 million euro) started two years ago and was aimed at doubling production capacity and at new packaging.

Since McCormick & Company acquired 51% of Vahiné (formerly part of Dessert Products International SAS, which belonged to Hero AG) in August 2000 and then acquired the remaining 49% in May 2006, the company has invested more than 45 million euro in the Vahiné and the Ducros spice brands.

When McCormick & Company acquired the remaining 49% of Vahiné in 2006, the company shifted some production from its plant in Monteux to the Carpentras facility.

Vahiné has approximately 110 products and is the best-selling dessert aid brand in France but is less popular in markets such as Spain, Portugal and Belgium.

McCormick & Company employs 800 people in France and records 390 million euro in annual turnover.



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