28 October 2008 - Starbucks yesterday announced 13 goals, to be achieved by 2015, as part of its Shared Planet(TM) programme.
The company stated that, by 2015, 100% of its coffee will be responsibly grown and ethically traded. Currently Starbucks acquires 65% of its coffee through ethical sourcing practices.
Additionally, 100% of Starbucks cups will be reusable or recyclable. Also, the company will reduce its environmental footprint through energy and water conservation, recycling and green construction. What's more the coffee chain operator will contribute one million community service hours per year.
“Starbucks Shared Planet is not just about how important it is to us that we’re a socially responsible company, it’s to reaffirm Starbucks leadership in the retail and coffee industries and the communities in which we are operating,” said Howard Schultz, chairman, president and ceo of Starbucks Coffee Company.
“While these goals are aspirational, we have set substantive measurements that will challenge us to be a better company. During this time of economic uncertainty we realize that we have the opportunity and the responsibility to keep our focus on our commitment to keep our communities strong, and I’m proud of what we’re doing to live up to the guiding principles of this company,” added the Chairman.
Other highlights of the Starbucks Shared Planet™ programme include additional funding for farmer loans, nature conservation, as well as additional recycling possibilities at stores.