5 November 2008 - Premium beverage company, Charlie's Group Limited, today announced that its Charlie's brand has successfully been launched into the Australian market and is being rolled out through its established Phoenix Organics distribution network.
The move comes about after Charlie’s established its own production facility in Renmark, South Australia.
“This has been a long time coming and marks a significant milestone and opportunity for Charlie’s Group” said CEO Stefan Lepionka.
The Australian juice consumption per capita is higher than New Zealand. “Consumers understand and appreciate our high quality not-from-concentrate offering so we think there will be demand for our product and an affinity with our brand” said Lepionka.
“We’re one of the few juice brands in Australia with our production facility located on an orange orchard, so we know we can keep supplying high quality products for years to come”.
Charlie’s has been available in most Australian states since October and already it has opened 480 accounts in 3 weeks. “Through our Phoenix distributors we have relationships with 4,500 accounts so this gives us the potential for rapid penetration into the Australian market” Lepionka said.
Charlie’s has recently set up new distributor hubs in Tasmania, South Australia & Queensland to widen its distribution platform beyond Victoria and New South Wales.