5 November 2008 - Locally owned and operated beverage brand Charlie's has today confirmed its entrance into the Vitamin Water drinks category. 'Charlie's Vitamin Water' will be 'Prescribed Drinking' this summer as consumers join the world wide trend towards waters loaded with essential vitamins and minerals.
Vitamin enhanced waters are seen by many as the new growth category in the drinks sector with possibly greater potential than energy drinks.
Health and function is driving this trend and Charlie's Vitamin Water is set to take a significant slice with its range of premium packaged great tasting options. Lower in sugar than traditional energy drinks, Charlie's Vitamin Water will come in four variants formulated to meet different consumer needs:
Defence is loaded with an extra boost of Vitamin C and Echinacea to support the immune system.
Antioxidant will help keep the body strong with a blend of powerful antioxidants including Grape Seed Extract.
Multivitamin is a blend of eight vitamins and minerals including calcium to replenish what life's excesses take out.
Energy contains vitamins and Guarana to aid in rapid recovery from fatigue.
Charlie's Vitamin Water's are made with purified water and only natural ingredients. Exotic fruit flavours such as Yumberry, Pomegranate & Mangosteen have been used to flavour these low sugar healthy functional beverage alternatives.
Charlie's Vitamin Water will be available in-stores from early December.