:. Food Industry News


Organic To Go Teams with Jamba, Inc.

Source: Organic To Go
21/11/2008

Seattle, Nov. 21 - Organic To Go, the nation's first fast-casual café chain to be certified as an organic retailer by the USDA, today announced that it has partnered with Jamba, Inc., the parent company of Jamba Juice, to provide its organic and natural food offerings at Jamba Juice locations in Los Angeles and Orange County, California and Bellevue, Washington.

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“There are many synergies between the Organic To Go and Jamba brands. This test is beneficial to both companies and consumers. By serving up additional delicious offerings for Jamba customers, it further enhances their in store experience while also generating revenue for both businesses,” said Jason R. Brown, CEO of Organic To Go. “As we announced with our LAX expansion last week, Organic To Go is working closely with a select number of high-quality, branded third party retailers. We are proud of the opportunity to work together with an industry leader like Jamba to both increase our brand exposure and capitalize on the economies that our hub and spoke model provide. We believe this test will prove to be successful on all accounts and we hope to expand this partnership to additional Jamba Juice locations in the near future.”

The initial test launch is in Southern California and Washington State with potential expansion into additional stores and geographic areas. Organic To Go is supplying branded grab & go salads, sandwiches, wraps, cookies, and yogurt parfaits to the Jamba locations.

“We’re excited about the possibilities of this test. Our partnership with Organic To Go provides Jamba customers organic and natural food that supports their growing desire for a healthy lifestyle,” said Steven R. Berrard, Chief Executive Officer and President of Jamba, Inc.

Organic To Go offers delicious, fresh, healthy “clean” food that is always free of harmful additives, antibiotics, chemicals, pesticides, growth hormones or genetic modification. Organic To Go ingredients are certified organic, natural and locally sourced whenever possible.



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