Gordonsville, VA—March 14, 2006—PBM Products, LLC, supplier of Wal-Mart® Stores' Parent's Choice® brand of infant formulas, today announced it has partnered with Wal-Mart to launch new Parent's Choice ORGANIC Infant Formula with a Blend of Lipids DHA and ARA, the key fatty acids for infant brain and eye development.
Featured exclusively at Wal-Mart locations nationwide, Parent’s Choice ORGANIC is the only nationally distributed organic infant formula with DHA and ARA that is nutritionally complete and meets the strict nutritional infant formula guidelines determined by the U.S. Food and Drug Administration.“Over the past year, our customers have consistently told us they would be interested in an organic infant formula, if only they could afford it,” said PBM Products CEO, Paul B. Manning. “Parent’s Choice ORGANIC is the result of our listening to these parents and doing what we as a company do best—providing parents with trusted nutritional products at an affordable price. And by working with our partners at Wal-Mart, we are able to provide this organic product choice to more parents than ever before.”
Parent’s Choice ORGANIC Infant Formula with a Blend of Lipids DHA and ARA is:
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Certified Organic in accordance with USDA regulations
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Certified Organic by Quality Assurance International (QAI)
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Produced without using pesticides, added growth hormones, or antibiotics
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Enriched with 17 mg of DHA and 34 mg of ARA per 100 Calories—the same levels as Enfamil® LIPIL®
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Fortified with iron and contains all the vitamins, minerals, and nutrients required for a healthy baby's first year
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Sensibly priced at less than $20 for a 25.7 oz can size
The DHA and ARA in Parent’s Choice ORGANIC are derived from natural vegetarian sources developed by Martek Biosciences.
Parent’s Choice ORGANIC is manufactured by PBM Nutritionals and distributed by PBM Products, the same trusted facility and company that have been manufacturing and distributing Parent's Choice infant formulas for Wal-Mart since 1997.
PBM Nutritionals is the only ISO 9001:2000–certified, infant formula–manufacturing facility in the United States. Located in Georgia, Vermont, the facility has been manufacturing infant formulas for more than 20 years.