Washington, 20 March 2006 - The focus of this Product Brief is the Dutch snacks and confectionery market, including a brief market overview, import regulations and some key trade figures.
Market Overview:
The Dutch spend annually almost €2.8 billion on snacks and confectionary products. This represents about 9% of total spending on food and beverages (€32 billion). The Dutch market is saturated with a per capita consumption that ranks among the highest in Europe (32 kgs/year). A slight increase in population has generated some consumption growth in recent years.
The Dutch snacks and confectionery market is made up of the following 4 categories, in order of importance: 1) biscuits & cakes, 2) sugar confectionery, 3) savoury snacks, and 4) chocolate confectionery.
Over 75% of the snack and confectionary products are sold via the retail channel. Retail is expected to gain further market share at the expense of more traditional foodservice outlets.