Mumbai, Feb 4, 2009 - India's Tata Coffee Ltd is likely to see exports fall 14.3 percent in 2008/09 to 12,000 tonnes on year on slowing Russian demand, an official said on Wednesday.
A fall in instant coffee demand from Russia weighed on exports, Managing Director, M H Ashraff told Reuters.
The company, a subsidiary of Tata Tea Ltd , has cut prices of its instant coffee products in the face of the global slowdown and falling prices of raw material.
"We have cut prices by 10-15 percent in our instant coffee offerings," Ashraff said.