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Bulgaria's Soft Drinks Market Passes BGN 1.5 Billion

Source: Reuters
26/02/2009

Sofia, Feb 26- Non-alcoholic drinks consumption in Bulgaria continued its uptick, rising 10.8% year-on-year in 2008, under data by the industry association.

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The growth was fuelled mostly by iced teas, up 48%, and light and energy drinks, which gained 57%, accounting for around 2% of the market altogether.

 Carbonated drinks consumption increased by 10.4%. Cola drinks remained the main engine of the segment, making around 33%. T

he Bulgarian Soft Drinks Association (BSDA) said 1.8 billion litres of non-alcoholic drinks were sold last year, generating BGN 1.5 billion in annual revenue by retail prices. Per capita consumption grew to 94 litres from 85 litres.

Low-sugar-content drinks made a big jump of 42%. Consumption of bottled mineral and table water surged 11.6%, or 106 litres per capita, and juices rose 15.5%.



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