New York, NY, April 2, 2009 - Fresh Harvest Products, Inc. announced today a corporate update detailing the status of its acquisition strategy and product licensing initiatives.
Michael Friedman, President of Fresh Harvest, said, "Activity continues on a number of our projects in pursuit of our stated aim to explore appropriate opportunities to acquire businesses and/or product lines that share our goals and balanced approach to product quality and will enhance the Company's growth and shareholder value."
Management is currently in preliminary discussions regarding the potential acquisition(s) of business assets that are consistent and complementary with the Company's current products and beliefs. In general, the Company is actively seeking to pursue opportunities to acquire assets that will enhance the Company's growth potential and enhance shareholder value. It is our intention that these assets, once acquired, would provide additional opportunities for our existing products to be included in new distribution channels and activities. We evaluate opportunities on a case-by-case basis and generally are focused on assets that will allow us to better serve established natural and organic markets which provide us the opportunity to add to the Company's distribution and product portfolio.