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New Espresso Drinks Help German Coffee Sales Rise

Source: Reuters
09/04/2009

Hamburg, April 9 - Germany's 2008 coffee sales rose by 7,140 tonnes on the year in 2008 to 519,160 tonnes, Germany's coffee industry association said on Wednesday.

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New fashionable coffee drinks and an expanding coffee shop culture helped increase sales especially to young people, the association said.

Production of espresso rose 20 percent on the year to 26,000 tonnes partly because of increased popularity of drinks such as latte macchiato and cappuccino in cafes and coffee shops for which espresso is the basis.

Meanwhile, sales of coffee pads and drinks in ready-prepared capsules benefited from rising sales of household coffee automats, the association said.

Germany's coffee roasters and producers of instant coffee achieved sales of 4.4 billion euros in 2008, up from 4.25 billion in 2007, the association said.

The industry was helped by rising coffee prices with the average retail price of a standard 500 gramme pack of ground coffee rising to 3.84 euros in 2008 from 3.76 euros in 2007.



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