Atlanta, Apr. 27 - The Coca-Cola Company today announced a 'refreshed' line-up of fountain and bottle beverages that will be added to McDonald's U.S. restaurants, beginning this year. This effort - part of a larger beverage strategy - will provide McDonald's customers even more beverage choices and meet customers' changing taste preferences and desire for more portable, convenient beverage options.
“We’ve worked with our partners at Coca-Cola to bring our customers the exciting new beverages they desire, while continuing to provide them the brands they have enjoyed at our restaurants for more than half a century,” said Karen Wells, vice president, Strategy and Menu, McDonald’s USA. “Our relationship with Coca-Cola has never been stronger, and I’m optimistic about the future of beverage innovation at McDonald’s. While bottled beverages provide additional benefits of portability and convenience, Coca-Cola fountain beverages remain the foundation for our beverages offerings.”
“We have an unrivaled commitment to provide the best beverages, customer strategies, equipment platforms, operations, service and quality to improve and enhance the customer experience,” said Javier Goizueta, vice president, The Coca-Cola Company and president, McDonald’s Division Worldwide. “This also speaks to the strength and value of our 54-year relationship. We share the same desire and drive to consistently meet the demands of our mutual customers’ changing tastes and beverage needs.”
Beginning this year, the core fountain line-up at McDonald’s 14,000 U.S. restaurants will include brand Coca-Cola, Diet Coke, Sprite, and Hi-C Orange. Coca-Cola’s Dasani will remain a national core bottle beverage, and now Powerade Mountain Blast and vitaminwater XXX (Triple X), will be made available as regional bottle options.
Coca-Cola brands including Powerade, Sprite Zero, Fanta Grape, Fanta Strawberry, Caffeine Free Diet Coke, Barq’s Root Beer, Minute Maid Lemonade and Minute Maid Lemonade Light, will be made available as regional fountain options at McDonald’s restaurants across the U.S. Coke Zero, due to its explosive growth and success, will also be offered in a number of restaurants as part of McDonald’s ongoing beverage development.
“We’re pleased to implement this phase of the beverage strategy with McDonald’s USA,” said Goizueta. “As a world leader in beverage innovation, Coca-Cola continues to work with McDonald’s on beverage development across a wide array of beverage categories, including teas and juices.”