Moscow, July 3 - Food and household products maker Unilever's Russian business is thriving, with the crisis a good time for the company to expand, a company executive said on Friday.
"Our business is still very buoyant," Executive Vice President Antoine de Saint-Affrique said in an interview with Reuters Television.
"The crisis is actually a fantastic time for expansion. Crisis does not mean that people are eating less or trying to be less beautiful so it is an ideal time to keep investing in a country and keep growing your business."
Russia, a Top 20 market for Anglo-Dutch Unilever, along with China, are priority markets for the world's third-biggest food and consumer goods group because they are growing.
On Thursday, Unilever, which makes Knorr soups, Lipton tea and Dove soap, closed a deal to acquire a ketchup production facility from local company Baltimor. The deal, valued at 2.4 billion roubles ($77.12 million), will make Unilever Russia's largest producer of ketchups and dressings.
"We had positions that were not strong enough in Russia. Baltimor is the market leader in ketchups so there was a perfect strategic fit between our portfolio and the Baltimor brand," de Saint-Affrique said.
Unilever, which has a 20 percent share of Russia's ice cream market, also began construction of an ice cream factory in the Tula region in central Russia. The company plans to invest $140 million dollars in the factory before 2014.
"Ice cream is certainly a very big priority for us," de Saint-Affrique said.