:. Food Industry News


DNA Beverage Corporation Moves Operations to Larger Warehouse Facilities

Source: DNA Beverage Corporation
03/09/2009

Boca Raton, Fla., Sep. 3 - DNA Beverage Corporation, makers of DNA Energy Drink® the highly acclaimed delicious tasting energy drink and a favorite of the action sports community announced today that it recently completed its relocation to larger facilities in order to better manage its growing operations.

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As recently announced, DNA’s Grass Roots Beverage Company (“GRB”) was originally created to distribute and service DNA Energy Drink® in a limited local market and has rapidly expanded into a full fledged statewide operation. This expansion was fueled by the Company’s excellent service levels at major chain retailers such as Circle-K, 7-Eleven and Walgreens. Now with satellite warehouses in Orlando, Tampa and Fort Myers, GRB has the capability of servicing several different non-competitive brands.

“Relocation has already resulted in significant cost saving benefits. With more than twice the storage area we are able to consolidate shipments under one roof and eliminate outside storage, handling and shipping fees. Docks and ramps suitable for servicing trailers and other delivery vehicles have enabled us to streamline the loading and unloading process, thereby reducing man-hours for ourselves and our Caribbean export partners who often require special packaging and handling,” said Robert Soler, the Company’s district general manager.

Ralph Sabella, the Company’s Vice President of Operations said, “This facility gives us the opportunity to expand our portfolio of clients by providing a distribution alternative in a market where distribution is dominated by Coca-Cola, Pepsi, Arizona and the beer distributors.” Sabella added, “We have already received interest from several well known brands ready to join the Grass Roots distribution family.”



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