14 September 2009 - Europastry, a leading Spanish company in the production and merchandising of parbaked bread and frozen pastries, is promoting its international expansion by opening a commercial subsidiary in Holland from where it will serve the markets of Germany, Belgium and Northern Europe.
Along with France and Portugal, this area is the principal market of Europastry in Europe, which is already obtaining 15% of its income from outside of Spain. International expansion forms part of the development plan of the company which, last year, achieved a turnover of 360 million euro and grew by 10%.
Currently, Europastry is already selling 10 million euro worth of goods in the Central and Northern European markets. Likewise, this spells out an important business opportunity for the consolidation of products such as the “Pan Gran Reserva” – a high-quality country loaf prepared according to traditional methods – and its Doughnuts. Both products are posting very high growth rates thanks to their good acceptance on the part of consumers. During the first six months, doughnut exports grew by 40%, making Europastry the largest European manufacturer of frozen doughnuts.
Europastry is likewise present in 20 countries (France, Portugal, Italy, the United Kingdom, Ireland, Greece, Mexico, the USA, South Korea and Japan are other outstanding markets). For the next year, the Spanish multinational is also setting itself the target of continuing to promote the innovation and development of its growth strategy. Europastry, which in 2009 has invested 12.3 million euro on R&D – 3.4% of its turnover –, has pioneered in eliminating hydrogenated fats from its products and launching a range of healthier pastries for children on the market.