Los Angeles, CA, Sep. 24 - Reed's, Inc. announced today that its Reed's and Virgil's brands will now be carried in the mainstream beverage aisles within approximately 300 stores operated by The Great Atlantic & Pacific Tea Company (A&P).
A&P has agreed to begin carrying select packages of Reed's & Virgil's brands in all A&P, Waldbaum's, A&P Super Foodmart, The Food Emporium & Super Fresh stores throughout the Northeast & Mid-Atlantic region.
Founded in 1859, A&P is one of the nation's first supermarket chains. The Company operates 436 stores in 8 states and the District of Columbia under the following trade names: A&P, Waldbaum's, Pathmark, Best Cellars, The Food Emporium, Super Foodmart, Super Fresh and Food Basics.
Christopher Reed, Founder Chairman and CEO of Reed's, Inc., stated, "A&P opens up distribution throughout the Greater Metro NY & Mid-Atlantic markets. Reed's and Virgil's will gain exposure to millions of new consumers, many of whom, being mainstream grocery shoppers, have not yet been exposed to our premium soda products. This is a great opportunity to expand our reach and brand awareness within mainstream, which is great for our company and great for our stakeholders."
Neal Cohane, Senior Vice President of Sales & Marketing for Reed's, Inc., commented, "This is another positive step towards building Reed's brand ubiquity across the country. Having the ability to gain distribution into all these A&P banner stores will be extremely valuable to building brand awareness throughout Metro NY. We are looking forward to developing strong 'pull' programs that will ensure our mainstream consumers learn all about the benefits and functionality of ginger and Reed's Ginger Brews."
Read yesterday's feature: Natural Soda Maker Reed's Inc. 'Bulking Up'