Philadelphia, Nov. 2 - Tasty Baking Company, makers of the Tastykake® snack line, today announced the launch of initial baking operations at its state-of-the-art bakery within the Philadelphia Navy Yard.
In transitioning its first product line, which will produce Tastykake’s legendary real fruit and custard-filled pies, Tasty Baking Company commences a strategic and phased approach to moving all of its famed product lines. The operational shift from the Hunting Park baking facility, where Tastykakes have been produced since 1922, to this new, LEED-registered bakery is expected to be completed by summer 2010. The corporate headquarters for Tasty Baking Company officially transitioned to the Philadelphia Navy Yard in April 2009.
“By commissioning our first product line in the new bakery, we take a significant step toward the completion of this transformative capital project and we reaffirm our commitment to providing Tastykake’s loyal customers with delicious, wholesome baked snacks ‘just like mother used to make,’” said Charles Pizzi, Chief Executive Officer for Tasty Baking Company. “The decision to begin this transition with Tastykake’s beloved pie portfolio was purposeful in that the new packaging consumers will enjoy not only enhances freshness but more importantly, reflects the immense opportunities for innovation and efficiencies that we anticipate with the grand opening of the new Tastykake Bakery in 2010.”
With tasty fillings, a light and flaky crust and new packaging, highlighted by each pie being baked in individually sized tins, the decision to first commission the Pie Line serves as an acknowledgement of its decades-long success. Celebrating Tastykake’s 75th year of baking fresh pies, these products remain iconic within a robust brand portfolio and their popularity is often linked to consumers’ desire to enjoy this homemade dessert daily as opposed to just special occasions.
Although pies are the first products to be baked for sale at Tastykake’s Philadelphia Navy Yard baking facility, its other iconic products – notably Krimpets®, Kandy Kakes® and Juniors® – will follow and Tasty Baking Company expects to announce the completion of the project and the finalized transition of its bakery operations to the new facility by summer 2010.