Gordonsville, VA—May 12, 2006—When it comes to infant formula, a number of new moms across America are saying what they really want this Mother's Day is the power of “Choice.”
In celebration of moms’ big day, the makers of Wal-Mart® Stores’ Parent’s Choice® ORGANIC Infant Formula recently surveyed 400 mothers visiting www.parentschoiceformula.com to get a better idea of what they want for their babies.
The survey found that 81% of participating moms said they either have purchased or intend to purchase Parent’s Choice ORGANIC.
Despite the increasing visibility of the organic movement and aggressive promotional efforts, a surprising 53% of mothers surveyed were not aware that Wal-Mart now offers a whole range of organic products—from infant formula to baby clothes.
While in the past, organic formulas have been available only through online outlets or regional retailers, Parent’s Choice ORGANIC opens up the organic option to mothers nationwide. Survey participants were asked to list what was most attractive to them about the product and came up with three key points:
The formula is free of pesticides, added growth hormones, or antibiotics.
The formula is enriched with 17 mg of DHA and 34 mg of ARA per 100 Calories—the same levels as Enfamil® LIPIL®.*
The formula is affordable, even when compared to non-organic formula brands.
Parent’s Choice ORGANIC is featured in this week’s Wal-Mart Stores circular and is available exclusively at Wal-Mart locations nationwide.
“All mothers should be pampered this weekend with the things they deserve, like flowers, spa treatments and the like,” said Paul B. Manning, CEO of PBM Products, LLC. “But our message is, while we’re at it, why not provide mothers with the one thing they want most of all…peace of mind. That’s what Parent’s Choice ORGANIC Infant Formula is all about—offering unsurpassed nutritional value at an affordable price that is in-step with their new organic lifestyle.”
Survey Methodology
The Parent’s Choice ORGANIC Mother’s Day survey was conducted online from May 8 – 12, 2006, among a nationally representative sample of 400 mothers with children ages 0–12 months. The margin of error for the sample is +/-3.0 percent.