:. Food Industry News


Natrol, Inc. Establishes Subsidiary in the United Kingdom

Source: Natrol, Inc.
23/05/2006

Chatsworth, CA., May 22, 2006 – Natrol, Inc., a leading manufacturer and distributor of internationally branded nutritional products, today announced the establishment of a United Kingdom subsidiary, Natrol UK Ltd. At the same time, the Company announced the retention of Margaret Peet to lead the overall operations of Natrol UK Ltd.

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“As we continue with our strategy of solidifying our core business, and developing growth platforms from a position of strength, a commitment to the European marketplace is clearly appropriate,” stated Wayne Bos, President and Chief Executive Officer of Natrol, Inc.  “Less than 10% of our revenue is derived from international sales today.  Establishment of Natrol UK Ltd. will allow us to pursue additional organic revenue growth overseas.  We will continue to support current distribution while capitalizing upon new opportunities.  Our new presence, coupled with Margaret Peet’s outstanding leadership and industry experience, will provide greater local capability and a better understanding of the marketplace, our customers and our distributor network.”

Margaret Peet added, “I am very excited to be leading Natrol’s new international development initiatives.  I will be heading a business that already has a significant presence in the United Kingdom, with strong sales of approximately 40 different product offerings.  The Natrol® and Prolab® Sports Nutrition brands have established a trusted position amongst a select group of retailers. The opportunity now is to leverage that platform with wider retail representation and an expanded range of Natrol, ProLab and Laci Le Beau® Tea products.”

Ms. Peet brings almost 25 years of experience in the health and nutrition industry.  She began her career in the industry by operating a single health food store, and built the business into a 25-store chain prior to selling it to GNC.   She moved her family to the United States after accepting the position of Senior Vice President and National Sales Director for GNC, where she was responsible for sales and purchasing for approximately 5,000 stores across the United States and Canada.

Ms. Peet is also founder of Healthy Inspirations Ltd., a company that provides strategic planning and consulting services to nutritional products companies seeking to enhance their market presence in the United Kingdom and Europe.  She won the Woman in Business Enterprise Award, and was recognized four times as the UK Health Retailer of the Year.  She is a frequent guest speaker at nutritional supplements industry events and seminars.

Elliott Balbert, Founder and Executive Chairman of Natrol, Inc., stated, “We are delighted to be incorporating our first international subsidiary in the United Kingdom,  and to have appointed Margaret Peet as its leader.  She has a deep understanding of the UK marketplace and of the needs of the UK’s key healthy lifestyle retailers.”

About Natrol

Founded in 1980, Natrol, Inc. (NASDAQ: NTOL) is a diversified nutrition company that manufactures and markets premium-branded nutritional products, functional teas and sports fitness products under the Natrol®, Laci Le Beau® Tea and Prolab® Sports Nutrition labels.  Natrol markets more than 200 nutritional products designed to meet a wide range of consumer needs.  The products are available at more than 54,000 food, drug, mass market and independent health food stores, catalogs and Internet sites, gyms and specialty stores nationally and in approximately 40 select foreign countries.



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