Gordonsville, VA, June 20, 2006 - PBM Products, LLC, supplier of Wal-Mart® Stores' Parent's Choice® brand of infant formulas and nutritional products, is supplying the retailer with an array of Parent's Choice Baby and Toddler Foods, including Parent's Choice Cereals, Little Puffs, and Little Fruits & Veggies. Available exclusively at Wal-Mart locations nationwide, the recently introduced private brand foods offer parents considerable savings over national brand products.
“The launch of baby cereals and toddler foods marks a new stage in our company’s history,” said PBM Products CEO, Paul B. Manning. “Parents can now go to their local Wal-Mart stores to find value-priced cereals and foods for their babies and young children under the trusted Parent’s Choice brand.”
Fully cooked and ready-to-serve, Parent’s Choice Baby Cereals come in a unique re-sealable bag that preserves freshness and prevents mess. The cereals are offered in Rice, Whole Wheat & Bananas, and Whole Wheat & Strawberries flavors. Parent’s Choice Baby Cereals are an excellent way to introduce solids to babies and are important sources of iron, zinc, and calcium.
Parent’s Choice Little Puffs are a tasty puffed grain snack made with real fruits and vegetables. Little Puffs are just the right size for little fingers and dissolve quickly when eaten. Plus they are a good source of iron and zinc, and are available in Apple-Strawberry, Banana, and Sweet Potato flavors.
Parent’s Choice Little Fruits & Little Veggies are a healthy snack made only from 100% real fruit and real vegetables with no added artificial flavors, colors, or preservatives. Available in Apple, Banana, Strawberry, and Sweet Corn flavors, Little Fruits & Veggies are freeze-dried and cut into bite-sized pieces that are easy to grab and easily dissolved when eaten. Additionally, Little Fruits & Veggies are conveniently packaged in a lightweight, re-sealable pouch that fits easily in a purse or diaper bag.